{"id":1657,"date":"2023-11-21T14:50:00","date_gmt":"2023-11-21T19:50:00","guid":{"rendered":"https:\/\/thinkativitybrands.com\/?page_id=1657"},"modified":"2025-09-19T15:22:35","modified_gmt":"2025-09-19T19:22:35","slug":"thinkativity","status":"publish","type":"page","link":"https:\/\/thinkativitybrands.com\/","title":{"rendered":"Thinkativity – Creative Strategy, Strategic Creative"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Exclamation\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CreativeStrategy<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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StrategicCreative<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We are a collective of creatively strategic<\/span> and strategically creative professionals <\/span>partnering with executive search and recruitment firms, as well as other knowledge-intensive business service organizations, to develop impactful, transformative solutions that make the complex simple.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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think<\/span>ativity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe Think<\/span> Continually\u2026\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2026about the true essence of an organization \u2014 the core values and culture that set every organization apart. Immersing ourselves to ensure we bring the firm\u2019s unique and distinct brand voice and character to life in a way that is clear, credible, and relevant to every audience. This ensures we can together craft a brand that resonates and strengthens brand loyalty and drives engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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thinkativity<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOur Creativity…<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2026expresses the distinctive soul of an organization. We bring thoughts and ideas to life though innovative and memorable experiences that engage audiences, inspire action, and drive preference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Let's Think Together<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We work closely with executive search and recruitment firms to define and implement business and brand strategies, recruit and elevate leadership talent, and prepare for future capital events \u2014 whether that means acquisition, merger, or other exit strategies.<\/p>

Our team brings years of experience crafting world-class business, brand, and marketing strategies for a wide range of industries, including brands you know and interact with every day. Today, our focus is sharply on the executive search and recruitment sector where our team has decades of experience transforming businesses to accelerate growth, future-proof operations, and build long-term value. From clarity in strategic business intent to crafting powerful brands, shaping distinctive marketing campaigns, and supporting talent acquisition and development, succession planning, we think<\/span> ><\/strong>\u00a0we create <\/strong><\/span>> we<\/span><\/strong> transform.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t

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Time To Think About Strategy!<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Business Strategy <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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We partner with firms to guide them through their strategy journey, which involves discovery, definition, and deployment.<\/p>

A clear business strategy is essential for both short- and long-term success, guiding teams with focus and direction. According to Barclays, 47% of professional services business owners lack a formal growth plan, with 25% relying on informal plans and 23% having none.<\/p>

The executive search and recruitment sector fares even worse, as growing firms often overlook strategic planning due to time constraints, especially during tough market conditions.<\/p>

Our bespoke and hands-on approach ensures that a firm\u2019s strategy is actionable and aligned with the unique goals and culture of that organization, setting us apart from typical consulting solutions.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Brand Strategy <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Brand strategy and branding have been relatively recent topics in professional service firms, and within executive search, they have been even more recently embraced.\u00a0<\/p>

Yet every organization and company has a brand, whether they actively manage it or not.
When not actively defined and managed, we call these passive or accidental brands. These are brands shaped by external perceptions rather than internal intent and actions by the firm and its team. If a firm does not actively communicate it brand voice, outside audiences will form their own \u2014 sometimes inaccurate \u2014 impressions.<\/p>

Don\u2019t let the market define your unique proposition for you! Take control of the only part of your business you have complete and total control over \u2014 your firm\u2019s brand!<\/p>

Developing a resonant brand voice starts with introspection \u2014 defining personality \u2014 yes organizations have a personality just as people do \u2014, promise, and key messages that align with both the firm\u2019s ambitions and its culture. This voice should be carried consistently through every aspect of the brand from visuals elements and language to tone and behaviors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Brand Voice <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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A compelling brand voice is the heartbeat of any organization. From corporate identity, to design, to messages. Each shapes not only how an organization is perceived but also how it acts, communicates, grows and evolves.<\/strong><\/p>

\/\/ Corporate Identity Design<\/strong><\/p>

Your brand\u2019s visual identity \u2014 logo, color palette, typography, and imagery \u2014 should encapsulate and support your unique story. More than aesthetics, these elements must reinforce the brand strategy and evoke and resonate key stakeholders \u2014 reinforcing clarity and trust in every interaction. Aligning design choices with your brand\u2019s personality conveys who the organization is \u2014 authoritative and timeless, or innovative and approachable? These choices guide your creative direction.<\/p>

\/\/ Messaging<\/strong><\/p>

Messaging is where your brand voice finds its true momentum. Crafting clear, authentic, and memorable messages that support the brand personality and reinforce your value proposition, vision, and what sets you apart. Ensure that every statement \u2014 whether a headline, social post, or internal communication \u2014 echoes your brand\u2019s voice. Every word must foster connection, credibility, and recognition.<\/p>

\/\/ Living the Brand<\/strong><\/p>

A brand is not simply communicated; it is lived. Everyone in your organization must embody the brand voice in daily actions and decision-making. Empowering your team with the brand and its core elements and what they mean daily is critical to any brand strategy initiative. When your firm\u2019s brand is authentically lived from the inside-out, it resonates powerfully with all audiences \u2014 clients, potential clients, potential recruits, media, social audiences, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Marketing Strategy & Implementation <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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A marketing strategy involves identifying the target market, understanding their preferences, and establishing effective methods to reach them.<\/p>

Marketing implementation translates strategic planning into tactical activities through selected initiatives and communication channels that engage the intended audience.<\/p>

Both strategy and implementation are integral to an organization\u2019s success, providing a foundation for business and brand objectives to be realized and communicated effectively across all stakeholder groups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Talent Acquisition & Team Development <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Recruiting and nurturing high-impact team members elevates the capacity of executive search and recruitment firms to exceed client expectations, innovate in their field, sustain a distinctive brand identity, and achieve long-term growth objectives.<\/p>

But recruiting high-impact team members is only the beginning. To maximize their potential and ensure long-term success, firms must invest in robust talent development initiatives. Our professionals have created platforms and initiatives for successful onboarding, team integration and coaching, continuous learning programs and other performance enhancing initiatives.<\/p>

By combining strategic recruitment with focused talent and team development, firms lay the groundwork for lasting success in an ever-evolving industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Charting an Exit <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Exit strategies are crucial for executive search and recruitment firms to ensure business continuity and maximize value. Founders typically choose between succession planning, mergers or acquisitions, and outright sales.<\/p>

Succession planning prepares future leaders internally for smooth leadership transitions. Mergers and acquisitions offer growth, diversification, and market entry opportunities, but require thorough due diligence and clear communication to maintain the firm\u2019s values.<\/p>

Selling the firm involves assessing its worth, considering buyers ranging from large companies to internal partners, and presenting the strengths and prospects of the business. Successful sales protect the firm\u2019s legacy and enable sustained growth under new ownership.<\/p>

Ultimately, a well-designed exit strategy helps these firms adapt to industry changes, protect stakeholders, and secure their organizational legacy. Thinkativity has vast expertise in supporting firm owners and founders in determining the best strategy to exit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Food For Thought<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCheck out some of our recent successes.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beaumont Group <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Beaumont Group is a leadership and talent advisory firm based in Europe and with affiliations in Asia Pacific and the Americas. The firm\u2019s leadership engaged with Thinkativity to evolve the brand strategy at a critical tipping point in the firm\u2019s journey.<\/p>

Beaumont Group\u2019s culture is driven by a leadership team and partners who are a group of highly creative and dynamic individuals who solve client leadership needs with bold leadership solutions. Our process of taking a deep dive learning process and immersion into the firm, we developed a unique strategy focused on the firm\u2019s personality that clearly differentiates the firm in a crowded marketplace. The brand platform is modular in its expression and execution as a BOLD, CREATIVE & DYNAMIC<\/strong> organization.<\/p>

Resulting from the brand strategy we undertook a review of the firms corporate identity that resulted in an evolved logo to be more contemporary and visually interesting. At the same time, it represents the bold and creative aspect of the brand. We drove the creation of a new website encompassing the brand personality and partnered with leadership in implementing their social media and thought leadership marketing initiatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLogo Evolution\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Beaumont\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Boyden <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Founded in 1946 by Sydney Boyden, Boyden was the first firm to focus entirely on retained executive search. Boyden has over 70 offices in more than 40 countries, led by resident professionals adept at working in a global economy and remaining a world leader in the field.<\/p>

Thinkativity leadership served as Chief Marketing & Strategy Officer for the firm charged by the Board of Directors with the mandate to revive a storied brand that had suffered from neglect. We undertook an in-depth review of the firm and its brand heritage. Engaging with partners across the globe, reviewing business goals and objectives, understanding the global market for talent acquisition, and crafting a unique proposition that embraced the local market nuances while establishing a global platform for driving preference with key target markets.<\/p>

The culmination of this work was an articulation of the firm\u2019s business strategy and an evolved brand strategy expressed as \u201cThe Right Leadership. Worldwise.\u201d To fill the vacuum resulting from a lack of a coherent strategy and the distributed nature of the firm across the globe, essentially there existed thirty-plus unique brand expressions across the firm. We created a platform for unification of the brand globally that could easily be implemented across the firm \u2014 resulting in \u201cspeaking with one voice\u201d. We simplified the visual style of the firm with a new logo that is a contemporary, elegant logotype, with visual punctuation of the \u2018o\u2019, representative of the \u2018world of Boyden\u2019 and their ongoing relationships with their clients and people. We then created a comprehensive identity system for all of their brand communications.<\/p>

We implemented a global knowledge sharing and collaboration platform enabling partners, practices, and offices across the globe to access a marketing toolkits, customize communications that addressed the cultural nuances of each market, and share knowledge and successes effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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