…about the true essence of an organization. Immersing ourselves to ensure we bring the firm’s unique personality to life in a way that is clear, credible, and relevant to each and every audience.
…expresses the distinctive soul of an organization. We bring thoughts and ideas to life in ways that engage, inspire, and drive preference.
We are a group of creatively strategic and strategically creative professionals collaborating with knowledge-intensive business service firms to develop impactful and transformative solutions focused on making the complex simple. We partner with firms to define and implement strategy while also recruiting and developing leadership talent able to implement against the strategy and position for potential future capital events. Whether acquisition, merger, or other exit strategies.
Our team has years of experience crafting world-class business, brand, and marketing strategies across various sectors. Many brands you know and experience each and every day. Today, we are hyper-focused on the knowledge economy, partnering with professional and business services firms to accelerate growth, future-proof, and build value for the long term. While our focus is the business services sector, we have unequaled expertise in the talent advisory, executive search, and recruitment industry. We focus on Growth & Revenue and Scale & Value. We are partners on your journey to achieve objectives today and tomorrow. From business strategy to brand and marketing strategy and execution to talent acquisition and development, to succession planning and exit planning, we think > we create > we transform.
Beaumont Group is a leadership and talent advisory firm based in Europe and with affiliations in Asia Pacific and the Americas. The firm’s leadership engaged with Thinkativity to evolve the brand strategy at a critical tipping point in the firm’s journey.
Beaumont Group’s culture is driven by a leadership team and partners who are a group of highly creative and dynamic individuals who solve client leadership needs with bold leadership solutions. Our process of taking a deep dive learning process and immersion into the firm, we developed a unique strategy focused on the firm’s personality that clearly differentiates the firm in a crowded marketplace. The brand platform is modular in its expression and execution as a BOLD, CREATIVE & DYNAMIC organization.
Resulting from the brand strategy we undertook a review of the firms corporate identity that resulted in an evolved logo to be more contemporary and visually interesting. At the same time, it represents the bold and creative aspect of the brand. We drove the creation of a new website encompassing the brand personality and partnered with leadership in implementing their social media and thought leadership marketing initiatives
Founded in 1946 by Sydney Boyden, Boyden was the first firm to focus entirely on retained executive search. Boyden has over 70 offices in more than 40 countries, led by resident professionals adept at working in a global economy and remaining a world leader in the field.
Thinkativity leadership served as Chief Marketing & Strategy Officer for the firm charged by the Board of Directors with the mandate to revive a storied brand that had suffered from neglect. We undertook an in-depth review of the firm and its brand heritage. Engaging with partners across the globe, reviewing business goals and objectives, understanding the global market for talent acquisition, and crafting a unique proposition that embraced the local market nuances while establishing a global platform for driving preference with key target markets.
The culmination of this work was an articulation of the firm’s business strategy and an evolved brand strategy expressed as “The Right Leadership. Worldwise.” To fill the vacuum resulting from a lack of a coherent strategy and the distributed nature of the firm across the globe, essentially there existed thirty-plus unique brand expressions across the firm. We created a platform for unification of the brand globally that could easily be implemented across the firm — resulting in “speaking with one voice”. We simplified the visual style of the firm with a new logo that is a contemporary, elegant logotype, with visual punctuation of the ‘o’, representative of the ‘world of Boyden’ and their ongoing relationships with their clients and people. We then created a comprehensive identity system for all of their brand communications.
We implemented a global knowledge sharing and collaboration platform enabling partners, practices, and offices across the globe to access a marketing toolkits, customize communications that addressed the cultural nuances of each market, and share knowledge and successes effectively.
Our team was contacted by Metin Mitchell & Company initially to update their web presence. Critical to an effective web development initiative was to establish a brand platform that would drive an evolved identity for the firm.
Based in Dubai, the firm focuses on providing talent advisory solutions to Middle Eastern businesses and organizations. Indeed, the firm transforms its clients’ businesses by recruiting leaders and developing leadership and leadership teams professionally. We developed a brand strategy built upon the idea of helping build nations through the commercial environment that has been burgeoning for the last 30 years in the region. “We help build companies. We help build nations.”
The culmination of this work was a new website that meets the needs and expectations of the region the firm serves as “Leaders in executive search for the Middle East.”
We are partnered with leadership at McCormack + Kristel, a leading diversity-focused retained search firm supporting nonprofit and philanthropic organizations to build leadership teams that seek justice for the communities they serve.
Thinkativity works with the firm to develop strategies and tactics that will support growth and scale and further position it as the leading firm in its unique sector. We are currently developing an evolved brand and messaging strategy to clarify its valuable solutions in the market while also positioning for future growth and recruitment. As the firm continues to grow and expand, we are excited to continue supporting the team at McCormack + Kristel in these challenging times that require strong leadership solutions that deliver support, representation, and critical services to our communities under significant pressure from various sources.
Creative Strategy Thinker
Gray has worked with private, public, government, and non-profit organizations in defining, implementing, and managing business, brand, and marketing strategies that achieve growth objectives while future-proofing for what lies ahead.
As a founder of two successful brand and marketing consultancies, Managing Director at two others, and most recently as Chief Marketing and Strategy Officer for a world-class professional services organization, Gray brings a wealth of knowledge, experience, and enthusiasm to building and leading teams across distributed and diverse international organizations.
He is a cultural anthropologist by training, which gives Gray a unique ability to understand and integrate the cultural nuances of an organization into clear, credible, and relevant business, brand, and marketing strategies that drive preference.
Gray is passionate about sailing, playing ice hockey, and traveling. Gray resides in the US as well as in Spain.
Strategic Creative Thinker
Always thinking creatively, Gerald is our head of Strategic Creative. For over 25 years, he has led teams as a senior creative executive at a number of the world’s leading brand consultancies, such as Wolff Olins and Interbrand. He was also the worldwide creative director for Boyden World Corporation for fourteen years.
Gerald has an innate understanding of the importance of creating strategically-driven, relevant, and credible brand experiences that drive an organization’s ability to connect and engage with their audiences, ensuring that their brand identity becomes far more than just a cosmetic exercise, but one with depth and meaning reinforcing and supporting an organization’s strategic positioning and reason for being.
Content Strategy Thinker
Isabella provides consulting services to support organizations in their marketing communication strategies. She focuses on messaging strategies that consistently engage key audiences, ensuring objectives and goals are met.
With experience writing for many different sectors, coupled with a background in consulting and account management, Isabella is able to translate and align brand strategy and client ideas and goals into captivating and easy to understand concepts, that benefit both the client and customer. Her expertise has been to support organizational and personal brands and implementing in today’s omnichannel environment.
She has lived and worked around the globe, which means she understands the nuances needed for successful marketing communication initiatives across different cultures as well as in multicultural organizations. She is a published writer in various magazines and online platforms.
Isabella is an avid collector of vintage clothing and antiques! In her spare time you can find her travelling the globe searching for forgotten treasures from the past.”
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Founded in 1946 by Sydney Boyden, Boyden global executive search was the first firm to focus entirely on retained executive search. Boyden has over 70 offices in more than 40 countries, led by resident professionals adept at working in a global economy and remaining a world leader in the field.
Since 2006 we have been Boyden’s agency of record, handling all aspects of their brand communications. In 2016 we were commissioned to work with them to create a new identity to align with their new brand strategy and positioning; ‘The Right Leadership. Worldwise.’
The new logo is a contemporary, elegant logotype, with visual punctuation of the ‘o’, representative of the ‘world of Boyden’ and their ongoing relationships with their clients and people. We then created a comprehensive identity system for all of their brand communications.
Identity Launch Video
Brand Communications System
Always thinking creatively, Gerald is our head of Strategic Creative. For over 25 years, he has led teams as a senior creative executive at a number of the world’s leading brand consultancies, such as Wolff Olins and Interbrand. He was also the worldwide creative director for Boyden World Corporation for fourteen years.
Gerald has an innate understanding of the importance of creating strategically-driven, relevant, and credible brand experiences that drive an organization’s ability to connect and engage with their audiences, ensuring that their brand identity becomes far more than just a cosmetic exercise, but one with depth and meaning reinforcing and supporting an organization’s strategic positioning and reason for being.
For over 25 years, Gray has led teams that have created and transformed some of the world’s most iconic brands across both the B2B and B2C sectors. In recent years he has focused on the professional services space as it is unique and challenging. Business and brand strategies in the professional services sector are pretty complex compared to b2b or b2c strategy development and implementation. Balancing the power of the corporate brand with the critically important partner or individual brand presents unique challenges and opportunities.
For 14 years, he led the global business strategy, brand, and marketing initiatives at Boyden World Corporation as Chief Marketing & Strategy Officer, working across disciplines and reviving a storied brand in the executive search sector. He led the firm through a massive transformation from a forgotten search and leadership consulting firm to a powerhouse in the global executive search business. In addition, Gray was the driver in expanding revenue opportunities for local offices and focusing practice groups on developing deeper and richer client relationships.
Gray splits his time between Europe and North America, residing in the New York area and Barcelona, Spain.
Job Title
For over 25 years, Gray has been a leader or a member of teams that have either created or transformed some of the world’s most iconic brands across both the B2B and B2C sectors.In that time, his experience and interest have been focused on the evolution and future-proofing of professional service brands.
For 14 years, he led the global business strategy, brand, and marketing initiatives at Boyden World Corporation as Chief Marketing & Strategy Officer, working across disciplines and critically reviving a storied brand in the executive search sector whilst supporting nearly 800 Partners, Researchers, and other staff with team building, business process implementation, and growing local group and global revenues.
